Services
Verified suppliers in China.
New markets in Europe and Latin America.
One team to strengthen your sourcing and to open new markets.
If you buy, we find and qualify the right manufacturer. If you manufacture, we open, organise and manage the markets where your technology and products can sell.
Where we work
Spain and EuropeChinaMexico and Ecuador (being activated)
Two lines of work
One team responsible for both.
What we do
Both sides of the supply chain, one team.
Most companies do one of two things: buy or sell. We do both, with the same team and a single point of contact.
Supply chain optimisation
Your supply should not depend on a single factory, a single region or a single contact. But adding a supplier is only half the job: first we understand how your business works, identify where cost, lead time and risk really sit, and reorganise the chain from there.
- Diagnosis of landed cost, lead times, supplier dependence and regulatory compliance
- Improvement plan: where to add a second supplier, which specifications to change, what to consolidate and what to keep
- Search and shortlisting of manufacturers in China’s industrial hubs
- Qualification and audits that assess the real process, not the showroom
Market development
Opening a market is not about delivering a report. It means research, positioning, partners, logistics and sales visits, and we stay with you through all of it, from the first visit to the second order.
- Europe from Valencia; China from Beijing; Mexico and Ecuador being activated
- From market sizing to signed distribution agreements
- Local set-up and launch
- Logistics, warehousing, service and after-sales
Supply chain optimisation
More than another supplier:
a stronger supply chain.
Phase 01 · Diagnosis
First we understand your business; then, your supply chain
We work from inside your business: product range, volumes and seasonality, margins, quality and regulatory requirements, and where you want to be in three years. Two companies buying the same part may need very different supply chains; until that is clear, any supplier list is guesswork.
What the diagnosis covers
- Landed costUnit price, freight, duties, packaging and wastage.
- Lead timePromised versus actual lead times, and how much they vary.
- DependenceWhat relies on a single supplier or a single region.
- Process capabilityWho really controls the processes that determine quality.
- Regulatory complianceWhat the certificates say versus what happens on the factory floor.
- Logistics and dutiesRoutes, customs procedures and exchange-rate exposure.
Then, the improvement plan
- Where to add a supplierAnd where a second supplier would only add cost.
- Where the cost sitsBroken down by process and component.
- Which specifications to changeAnd what to consolidate rather than split.
- The order of changesSo that the most critical items are not the first to move.
Phase 02 · Search
We search for and qualify suppliers
Once the brief is defined, we analyse the sector instead of starting from a list: who makes what, at what level, in which industrial hub, and who actually carries out the processes that determine quality. Only then do we propose names.
Supplier map
Industrial hubs, capability levels and the real manufacturers behind trading intermediaries, identified before contacting anyone.
Identification and shortlisting
We build an initial selection through industry channels and screen it for capability, equipment, certifications, export experience and financial standing, never on price alone.
Qualification and audit
On-site factory audits in China, carried out by our team in Beijing: process review, validation of samples and trial runs, and reference checks with the supplier’s customers.
From the whole sector to two or three candidates
Sector mapInitial selectionScreened for capabilityAudited on siteQualified
Suppliers are ruled out at every stage, and we record in writing why each one was ruled out.
Phase 03 · Implementation
We implement the change without interrupting your current supply
Choosing a supplier is the easy part. The hard part is changing a supply chain that is already running, and that is where many searches stall. We stay with you until the new chain runs smoothly.
Samples and qualification
Parts made on the real production line and validated against your specification, not showroom samples.
Trial run
A small batch in your own process: your machines, your operators, your tolerances.
Parallel production
The current and new suppliers run in parallel, and volume only increases while the new one keeps delivering results.
Handover and follow-up
Full volume is transferred; we then support you through the first cycles and keep monitoring the critical points.
What you receive
A complete dossier your team can use and defend without depending on us.
- 01Reasoned final selectionEvery candidate, with the reason for each rejection and each choice.
- 02Cost breakdownBy process and component, with assumptions stated in writing.
- 03Audit reportsProcess, quality system, real capacity and references you can check yourself.
- 04Implementation planQualification, samples, trial runs and timeline.
- 05Risk mapThe critical points worth monitoring once the chain is running.
Market development
Entering new markets: we don’t just advise, we manage it.
Research, positioning, channels, logistics and sales:
one plan and one team, with KRONO involved in the operation.
We also take care of the less visible part: customs procedures, a warehouse that ships on time, or following up with a distributor who has stopped responding.
How far our work goes
ConsultancyResearchStrategydelivers a document
KRONOIntelligencePositioningChannelLaunchLogisticsSalesstays with the client
A market entry is confirmed by the second order; that is why we stay with you until then.
Three markets, three different approaches
What works in Spain does not work in China, and neither approach works in Mexico. That is why we adapt the method to each market.
Spain · Europe
Europe
Our home market, managed from Valencia. We take the offer to the European market: the standards and certifications buyers require before granting a meeting, the distributors and key accounts that matter, and representation that keeps the customer relationship going after launch.
- Representation through our Spanish company, and after-sales service
- Regulations and certifications
- Distributor and key-account management
China
China
From Beijing, our team works in both directions: it finds, audits and follows up manufacturers, and it supports European companies that want to sell in China. In a market where channels, pricing and regulation work differently, we help them enter with the right partner, sales platform and pricing structure, while protecting their brand.
- Regulatory and certification pathway
- Partner, sales platform and channel selection
- Pricing structure and brand protection
Mexico · Ecuador
Latin America
Being activated. Mexico is the first market and Ecuador the next: markets where personal relationships carry a lot of weight and that are won over time. Our work there: selecting and training distributors and developing key accounts.
- Distributor selection and training
- Key-account development
- Technical support in Spanish
From the first market study to repeat orders
Market intelligence
Demand, price ranges, competitors, regulations and how the buying decision is really made.
Positioning and pricing
Where the product sits, what it is compared with, and a price structure that withstands discounting.
Channels and partners
Distributors, agents and key accounts: selected, contracted, trained and managed on an ongoing basis.
Local structure
Local company, joint venture or licensee, with the taxes and customs procedures that entry requires.
Logistics and warehousing
Freight, customs, bonded or local stock, and the service level your customer commitments demand.
Sales execution and after-sales
Opportunity follow-up, technical support and the second order: the proof that the market entry has worked.
What we already do for the brands we represent
We apply this same method today with the two manufacturers we represent, with stock in Spain and local technical support.
- Exclusive representationDawnsens®, HDPE Flash-Spun technical material, in Spain and Mexico.
- Authorised distributionSTONE, HMI touch displays for machinery manufacturers, in Spain.
- Stock in SpainMaterial available in Spain, with no wait for shipments from origin.
- Technical supportIn Spanish and English, from the first sample to series production.
And if we don’t think a product will sell, we will tell you before we start.
Our goal is not to deliver a presentation, but real orders and a relationship that continues after launch.
Contact
Improve your supply chain
or open a new market? Tell us about your case.
Whether you need an alternative supplier or want to open a market, tell us your situation and we will tell you where we would start.